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Bottega Veneta Announces New Ambassador

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Bottega Veneta Announces New Ambassador

03.07.2025

Joining a star-studded lineup that already includes Julianne Moore and Jacob Elordi, Bottega Veneta welcomes a fresh face — young Italian tennis sensation Lorenzo Musetti. The news was officially confirmed by the brand’s creative director, Louise Trotter, on Instagram.

Ranked sixth in the ATP singles standings, Musetti is one of today’s most promising young players. During Day 2 of Wimbledon 2025, he was spotted wearing a white jacket featuring Bottega Veneta’s iconic Intrecciato leather weave — a perfect blend of fashion elegance and athletic dynamism.

Musetti’s relationship with the brand began earlier, when he starred in Louise Trotter’s first campaign as creative director, Craft is Our Language, celebrating 50 years of the legendary Intrecciato technique. His appointment as ambassador marks a natural evolution of their partnership, merging craftsmanship with youthful energy.