Kristina Uzbekova is a versatile entrepreneur with a strong commitment to philanthropy. Her passion for fashion mirrors a diverse blend of global styles. Coming from a family of entrepreneurs, she balances business savvy with social responsibility, aiming to make a positive impact on society.
Kristina, your diverse personality is truly remarkable. Could you share how various facets of your life and past experiences shape your current entrepreneurial pursuits?
Thank you! Actually, what people say or how things should be isn’t as important as how you feel and how you want to live your life. The main thing is to have those who believe in you nearby. I have that – my family, a supportive husband, and parents who always believe in and back me up.
In my family, entrepreneurship runs deep, everyone working independently. I, however, initially worked for someone else despite being discouraged from doing so. Determined to build a career and make use of my two diplomas, I consistently climbed the career ladder, always driven by a strong sense of patriotism.
After a few years, I realized the scarcity of time for the things I truly enjoy – being in front of the camera, indulging in my passion for travel, learning languages (currently eyeing Italian and Arabic), and nurturing my love for photography – capturing the world around me.
Since 2022, I’ve contemplated leaving my current job to pursue the endeavors I’ve postponed for far too long. After taking that step, I’ve embarked on learning new skills, delving into businesses involving China, and steadily progressing towards establishing a Foundation, one step at a time.
Your Instagram profile reflects a passion for fashion. What fashion trends ignite your inspiration, and do you lean towards a preferred style or designer?
My Instagram account is just a glimpse into my life’s narratives. I draw inspiration from a fusion of ideas, styles, concepts, and perspectives that shape our clothing choices. It stems from fashion runways, street styles, and the diverse fashion scenes across different global hubs. But more than anything, it’s about people. People and their everyday lives in various countries inspire me, as fashion trends often derive from a blend of the past and present.
I don’t have a singular favorite style, but I do admire various styles: Eco, Oversize, Eastern, Safari, Classic, Minimalism, Comfort, Glamour (specific elements), Feminine, Lingerie-inspired, Grunge, and Urban chic. My appreciation extends to all designers; each embodies uniqueness and talent. Designers, as individuals, craft history, and I have a particular fondness for the creations of Zuhair Murad.
You actively participate in charitable endeavors alongside your family. Could you recount the origins of your involvement in aiding the less fortunate and those in need?
To be honest, I can’t pinpoint the exact beginning of this journey. What I do know is that I’ve always held a deep desire to assist others in any way possible. Gradually, this endeavor became more frequent and extensive. Visiting orphanages has been a part of my routine for many years now; there are children I’ve grown familiar with, and they, in turn, recognize me—even as they transition into adolescent care. Our Instagram group serves as a platform to highlight those in need of assistance. When I can’t provide hands-on help, I extend financial support to ensure these children have their necessities. Sometimes, my family and I personally deliver essential items to those who require aid.
I’m acquainted with families in need, and I offer them assistance. It’s alarming to witness families in 2023 residing in makeshift shelters with 3-5 children, sleeping on bare floors covered only by rugs. While recognizing the impossibility of aiding everyone physically, I firmly believe in doing one’s utmost. I’m certain that there are many individuals with equally kind hearts. In our contemporary world, children deserve carefree childhoods and the promise of brighter futures.
Your online store acts as a platform supporting charitable initiatives. How do you strike a balance between your commercial pursuits and social responsibility?
Indeed, my online store allocates a portion of its sales proceeds towards charitable causes. I am contemplating the possibility of opening an offline store presently. Discipline and adhering to a structured schedule play a pivotal role in managing these endeavours. Achieving this transition will require careful consideration and time investment.
What core values hold the utmost significance in your life, and how do they influence your day-to-day decisions and actions?
At the core is family—its values and the gratitude I hold for my parents instilling these principles in me from childhood. Our diverse, multinational family—where my parents embrace different faiths—has never disrupted our unity. It’s a source of immense joy; we celebrate every holiday without constraints, fostering an atmosphere of respect and acceptance.
Personal freedom and maintaining good health rank high in my values. Unrestricted liberty is essential to me, always within rational boundaries. While I advocate for a balanced diet, occasional deviations are inevitable due to the body’s needs, impacting my daily well-being.
Self-improvement in all aspects holds great importance. My day commences with meditation and exercise, providing an energy boost for the day ahead.
Adherence to moral principles stands as a significant ethical value for me.
Lastly, my work values significantly aid in both personal accomplishments and professional pursuits.
Your creation of the “Hope” Charity Foundation showcases your commitment to social responsibility. Apart from these initiatives, what other social issues captivate your interest, and do you aspire to make an impact in these areas?
I’m particularly interested in environmental concerns, unemployment, and hunger. Through the Foundation, my objective is to contribute in a small way to alleviating these social challenges. Additionally, I’m eager to engage in ongoing social projects. I firmly believe there’s a wealth of opportunities awaiting exploration and involvement.
How do you manage to strike a balance between your business commitments, philanthropic endeavors, and personal time? Are there specific strategies you employ to organize your daily routine?
Discipline, maintaining a routine, achieving balance, and allowing time for leisure are pivotal for me in this balancing act. I allocate time thoughtfully, keeping notes and adjusting plans throughout the day as required. Maintaining equilibrium among these facets is crucial, and that’s how I navigate my schedule effectively.
Your multifaceted nature is evident across various domains. What new challenges would you like to take on in the future to further diversify your activities?
STRANGE FACE (fashion-face)—refers to a distinctive appearance. Some models don’t conform to conventional beauty standards, yet they possess an indescribable allure. Such faces are memorable, arousing curiosity. Yes, new challenges—STRANGE FACE (fashion-face) aligns with my interests. I have a non-traditional appearance and beauty. I aspire to participate in various projects and challenges, such as Catalogue modeling, Commercial print modeling, Character modeling & TV commercials, and Specialty modeling (details modeling). It’s my passion!
What are some of your favorite countries to visit, and what about those places captivates your interest or makes them stand out to you?
I have an immense passion for traveling and feel deeply grateful for every opportunity it brings. Exploring the lives of people in different countries, observing their daily routines, and delving into their history is something I truly cherish.
Among the many wonderful places I’ve visited, the UAE holds a special place in my heart (with all due respect to other countries), especially since my husband shares the same admiration for it. Looking ahead, my wanderlust leads me to dream of visiting America, Italy, and Greece in the near future.
One of my ultimate aspirations is to experience the beauty of our world in its entirety. As we journey, the only baggage we’ll carry will be our cherished memories.
Model: @kristinakristina7
Ph: @karimova.0303
Stylist: @zykerman
