How Spring/Summer 2025 Designers Are Reimagining a Timeless Motif
“Florals? For spring? Groundbreaking,” — Miranda Priestly’s iconic line from The Devil Wears Prada might echo in our minds every fashion season. And yet, here we are again. Spring and florals are a cliché — but one that designers across the globe keep coming back to. Maybe that’s the point: they return not out of laziness, but because there’s still something new to say in the language of petals.
In 2025, florals are more than just prints — they are tactile sculptures, poetic symbols, and cultural codes. From delicate embroidery to blooming 3D appliqués, fashion’s favorite flower is in full bloom — literally.
Simone Rocha: Where Flowers Breathe
For Spring/Summer 2025, Simone Rocha crafted a romantic, almost cinematic collection where flowers quite literally took center stage. Real carnations were sewn onto sheer coats and shirts, tucked into sweetheart necklines, or crystallized into beaded jackets and socks. Pastel organza and satin created a dreamy contrast to the tactile fragility of actual flowers.
Here, florals weren’t just embellishments — they were extensions of the body.
Dries Van Noten: A Floral Farewell
At Dries Van Noten, all eyes were on the orchid — its exotic elegance interpreted in a kaleidoscope of sizes and textures across trenches, skirts, blazers, and dresses. For Van Noten’s final menswear collection, florals also took center stage, this time rendered using suminagashi, the ancient Japanese art of ink marbling.
It was a poetic, deeply personal goodbye — soft, intentional, and floral to the very end.
Volume and Sculpture: Loewe and Chloé
At Loewe, Jonathan Anderson worked with crinolines and dramatic silhouettes to create midi and maxi dresses that felt like blooming bells in motion. Fabric seemed to fall like petals — sculpted, yet organic.
Chloé took a similar approach, with voluminous asymmetric dresses adorned in floral patterns, making the models look as though they were caught mid-bloom in a spring wind.
When Flowers Become Objects: Issey Miyake and Bottega Veneta
Issey Miyake approached florals with conceptual playfulness, transforming them into accessories. Glasses resembling botanical lace blurred the line between flora and futuristic ornament.
Meanwhile, at Bottega Veneta, models carried bouquets made of vibrant woven flowers, wrapped in rich leather. Here, the flower became not just a visual motif, but a literal object of craft and luxury.
Minimal Meets Bloom: Prada
In Prada’s menswear collection, flowers peeked out from under structured grey cardigans — a subtle rebellion against officewear rigidity. Paired with classic trousers, floral shirts brought an air of softness to strict silhouettes, suggesting that even minimalism can flirt with summer romance.
