Liza Litovka, a Ukrainian artist better known by the pseudonym Floweirdy, has created a campaign to accompany the international launch. Building on the success of the previous season, this collaboration brings together the innovative vision of KSENIASCHNAIDER and the iconic style of adidas Originals. Through Floweirdy’s lens, the collaboration between KSENIASCHNAIDER and adidas Originals comes to life in a series of evocative images that celebrate individuality, creativity, and the spirit of Samba and Superstar sneakers.
“My campaign is about love and care for all living things,” says Liza. “When I saw the sneakers, they seemed very alive to me. They reminded me of flower beds, spring soil, and bright flowers on them. I think everyone can blossom in such sneakers, so in this work I was inspired by grandmothers’ spring windowsills with seedlings, which they care for with great love and care, often reusing plastic. It’s incredibly beautiful.”
To visualize her concept, Floweirdy used plastic bottles and mini greenhouses from strawberry boxes, which can often be found on the balconies of Ukrainians. The artist’s work was complemented by flowers, beets, and lots of greenery.
“We are thrilled to collaborate with Floweirdy on this exciting project,” said Ksenia Schnaider, co-founder and creative director of her namesake brand. “Her unique artistic vision perfectly complements our aesthetic and brings a fresh perspective to our partnership with adidas Originals.”
About KSENIASCHNAIDER
KSENIASCHNAIDER is a contemporary fashion brand known for its innovative designs and sustainable practices. Based in Ukraine, the brand has garnered international acclaim for its unique approach to denim and streetwear, blending traditional craftsmanship with modern aesthetics and upcycling.
About Floweirdy
Floweirdy is a Ukrainian artist known for her distinctive visual style and creative approach to photography. Drawing inspiration from nature and the human body, Floweirdy’s work captures the essence of modern life with a fresh perspective.
