Children’s Day was held on June 1. Right now, we consider it important to talk about the charity initiative of the jewelry brand Bvlgari and the Save the Children organization. Their cooperation has been lasting for over 12 years. The main goal is providing comprehensive help to the most vulnerable social group in the world –children.
This year’s agenda focused on the COVID-19 pandemic and its impact on children’s lives. This prompted Bvlgari and STC to create the #ProtectAGenetation initiative.
“The COVID-19 crisis has had a profound impact on children, families, communities and people around the world. The coronavirus has ruined the lives of children: they have suffered from such violations of the accepted order as the closure of schools, threatening to deviate from the plans to receive the chosen education, from the overload of the health care system, loss of livelihoods and limited access to proper nutrition.”
Bvlgari has created a special Save the Children jewelry collection, which has raised over $100 million so far. The income from the sale of onyx and figurine jewelry is donated to provide quality education for children and teenagers, empower youth, and fight poverty in local communities.
