Even though numerous brands have encountered some obstacles related to designing, shooting, presenting, or releasing new collections, the lockdown has demonstrated new approaches and possibilities to create beauty.
Thus, our home has become the primary locationthis spring. Such a situation presupposes the blurred lines between the comfort of home and the work environment. And it is not surprising that fashion houses even in this situation havefigured out a solution and delight their fans with intriguing collections.
For instance, The French fashion house introduced the Resort 2021 collection, designed during the quarantine. The authors gave serious consideration to the manufacturing process.
Oliver Rusten, creative director of the brand notes that the embroidery was done by women who worked in their kitchens in southern Italy, while Japanese craftsmen worked in their living rooms. Apparently, the whole process was quite difficult. Nevertheless, the most challenging task was to opt for the fabrics since negotiations were conducted via Zoom.
The designer had to delve into the study of the archives of the fashion house to create the collection with positive vibes. The looks for Resort 2021 consist of colored suits with shorts, dresses with hypertrophied puff sleeves, bourgeois tops, dresses and jackets embroidered with large stones and crystals.
The outfits are complemented by retro-styled sunglasses, hats, bright bracelets, and monochrome bags. The global pandemic of the coronavirus might be a reason to close all stores are Tiffany&Co. in North America, although these desperate measures do not imply the end of new jewelry.
While the whole world should obey the quarantine regulations, Tiffany officially unveiled T1 digitally by posting campaign videos and images on its website and promoting it on Instagram. Vittoria Ceretti, Freya Beja Eriksen, and Adut Akech participated in the campaign appearing in videos as superheroes. The brand uses “Courage. Power.Optimism” to describe the
recent collection.
